@ symbol - The "at" sign or "@" symbol is now such an integral part of the Internet, it deserves special recognition. Located on top of the "2" on most computer keyboards (using the shift command), it is primarily used to separate the domain name and the user name in an e-mail address. For example, info@learntheweb.com is read (and pronounced) as "info at learntheweb dot com." NOTE: It is not pronounced "and" nor is it the ampersand symbol which instead looks like &
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One of the most important things you will have to learn so people can find your website is Search Engine Optimization, commonly abbreviated SEO. These are things the search engines consider when ranking your web pages in their results pages, terminology used for tools to track your search engine performance, or to describe your search engine ranking or status.
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Web Lingo/Search Engine Optimization Terms
Cost Per Thousand is also known as cost-per-impression or abbreviated CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising...
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Web Lingo/Search Engine Optimization Terms
An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list...
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Web Lingo/Search Engine Optimization Terms
Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to...
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Web Lingo/Search Engine Optimization Terms
An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over an image. Alt text is useful in Search Engine Optimization because it can include keywords that a search engine looks for in response to a query....
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Web Lingo/Search Engine Optimization Terms
Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website’s performance or the success of an Internet marketing campaign.
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Web Lingo/Search Engine Optimization Terms
Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimization because search...
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Web Lingo/Search Engine Optimization Terms
Also known as back link, backward link, or inbound links, backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site’s search rankings, particularly if they...
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Web Lingo/Search Engine Optimization Terms
Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search engine’s Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines.
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Web Lingo/Search Engine Optimization Terms
A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad will direct you to the advertiser’s...
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Web Lingo/Search Engine Optimization Terms
Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from...
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